What is a Cover Letter
A cover letter is a crucial document that accompanies your resume when applying for a job. It serves as a personalized introduction, allowing you to showcase your skills, experience, and enthusiasm for the specific position and company. Unlike a resume, which provides a factual overview of your qualifications, a cover letter offers an opportunity to explain why you are the perfect fit for the role and to express your interest in the company’s mission and values. A well-crafted cover letter can significantly increase your chances of getting noticed and securing an interview, setting you apart from other applicants who may only submit a resume. It is an essential element in the job application process, providing context and personality to your application.
Why is a Cover Letter Important
Cover letters are important for several reasons. They provide context for your resume, allowing you to elaborate on your qualifications and tailor your message to the specific job requirements. They demonstrate your communication skills, which are often highly valued by employers. A cover letter allows you to highlight your personality and enthusiasm, differentiating you from other candidates. It provides an opportunity to address any potential gaps in your resume, such as career changes or periods of unemployment. In addition, a cover letter shows your interest in the company and the specific role, signaling to the hiring manager that you have taken the time to research the opportunity and understand what the company is looking for in a candidate. Ignoring the cover letter can significantly diminish your chances of securing an interview and ultimately, the job.
The Purpose of a Cover Letter

The primary purpose of a cover letter is to introduce yourself and your qualifications to a potential employer. It serves as a bridge between your resume and the hiring manager, providing context and a narrative that explains why you are the ideal candidate for the job. The cover letter should demonstrate your understanding of the company’s needs and how your skills and experience align with their requirements. It allows you to express your enthusiasm for the role and the company, showing that you are genuinely interested in the opportunity. The cover letter’s purpose is also to encourage the hiring manager to read your resume and consider you for an interview by capturing their attention and conveying your unique value proposition.
Key Components of a Great Cover Letter
A great cover letter includes several key components that work together to create a compelling and persuasive message. It should start with your contact information, followed by the date and the hiring manager’s name and title if possible. The greeting should be professional, such as “Dear Mr./Ms. [Last Name]”. The opening paragraph should immediately capture the reader’s attention by stating the position you are applying for and how you learned about the opportunity. The body paragraphs should highlight your relevant skills and experience, providing specific examples of your accomplishments and how they align with the job requirements. The closing paragraph should reiterate your interest in the position, thank the hiring manager for their time, and include a call to action, such as requesting an interview. Lastly, the cover letter should be well-formatted, free of errors, and tailored to each specific job application.
Formatting Your Cover Letter
Proper formatting is essential for making your cover letter easy to read and visually appealing. Use a professional font, such as Times New Roman, Arial, or Calibri, in a readable size (11 or 12 points). Set your margins to 1 inch on all sides to create white space and avoid a cluttered appearance. Align your text to the left, and avoid justifying the text, as this can create awkward spacing. Use single spacing within paragraphs and double spacing between paragraphs to improve readability. Break up large blocks of text into shorter paragraphs to make it easier for the hiring manager to scan. Use bolding and bullet points sparingly to emphasize key information. The overall goal is to create a clean, organized, and visually balanced document that is easy on the eyes.
Contact Information

At the top of your cover letter, include your contact information. This typically includes your full name, phone number, email address, and LinkedIn profile URL (optional). Ensure your email address is professional and includes your name. Double-check that your phone number is accurate and that your voicemail message is professional. Make sure your contact information is easily accessible and clearly displayed so the hiring manager can quickly reach you if they are interested in your application.
Greeting
The greeting is the first impression your cover letter makes. Aim for a professional and personalized greeting. If you know the hiring manager’s name, address your letter to them directly (e.g., “Dear Mr. Smith”). If you are unsure of the hiring manager’s name, use “Dear Hiring Manager” or “Dear [Department Name] Hiring Team.” Avoid generic greetings like “To Whom It May Concern,” as they can make your letter seem impersonal. Be sure to spell the name correctly and use the appropriate title (Mr., Ms., Dr., etc.). Researching the company’s website or LinkedIn can often help you find the right person to address.
Opening Paragraph
The opening paragraph should immediately capture the reader’s attention and clearly state the purpose of your letter. Mention the specific position you are applying for and how you found out about the opportunity (e.g., job board, company website, referral). Briefly state your enthusiasm for the role and the company. In this paragraph, convey your interest and make it clear that you are a strong candidate. Make your introduction concise and engaging to motivate the hiring manager to read further. The goal is to make them want to learn more about your qualifications and experience.
Body Paragraphs

The body paragraphs are the heart of your cover letter. Here, you highlight your relevant skills and experience, providing specific examples of your accomplishments and how they align with the job requirements. Use the job description as a guide, focusing on the key skills and qualifications the employer is seeking. Provide concrete examples to support your claims, using the STAR method (Situation, Task, Action, Result) to describe your experiences. Quantify your achievements whenever possible (e.g., “Increased sales by 15%”, “Managed a team of 10 employees”). Show, don’t just tell, the hiring manager what you’ve accomplished and how you can contribute to their organization.
Highlighting Relevant Skills and Experience
When highlighting your skills and experience, be selective and strategic. Focus on the skills and experiences most relevant to the job description. Use keywords from the job posting to show that you understand the role’s requirements. Instead of simply listing your responsibilities, demonstrate how you used your skills to achieve specific results. Connect your accomplishments to the needs of the company and the specific responsibilities of the position. Provide concrete examples of your previous successes to showcase your abilities, illustrating how you can contribute to their team and the organization’s goals.
Tailoring Your Cover Letter
Avoid using a generic cover letter template for every application. Tailor each cover letter to the specific job and company you are applying to. Research the company and the role to understand their values, mission, and requirements. Customize your cover letter to demonstrate your understanding of the company’s needs and how your skills and experience align with their goals. Mention specific details about the company or the role to show that you have done your research and are genuinely interested in the opportunity. By tailoring your cover letter, you show that you have taken the time to understand the role and company and that you are serious about the position.
Closing Paragraph

The closing paragraph should reiterate your interest in the position, thank the hiring manager for their time and consideration, and include a call to action. Reiterate your enthusiasm for the role and the company. Express your gratitude for the opportunity to be considered. Include a clear and professional call to action, such as stating that you look forward to hearing from them or inviting them to contact you to schedule an interview. Avoid clichés and end on a positive, confident note, leaving the reader with a favorable final impression.
Call to Action
Including a call to action is a crucial step in your cover letter. This encourages the hiring manager to take the next step. You can simply state that you look forward to hearing from them or express your availability for an interview at their earliest convenience. You can also invite them to contact you to discuss your qualifications further. Make your call to action clear and concise. Avoid being overly demanding or presumptuous. The goal is to signal your interest and encourage the hiring manager to move forward with your application.
Proofreading and Editing Your Cover Letter
Before submitting your cover letter, thoroughly proofread and edit it. Errors in grammar, spelling, and punctuation can create a negative impression and make you appear careless. Read the cover letter multiple times, and consider having a friend or family member review it as well. Pay close attention to sentence structure, word choice, and overall clarity. Ensure that the tone is professional, and the formatting is consistent. Check the company name, the hiring manager’s name, and any other details to ensure they are accurate. A polished, error-free cover letter demonstrates attention to detail and professionalism, and this can significantly increase your chances of landing an interview.
Cover Letter Do’s and Don’ts

Do’s
- Tailor your cover letter to each specific job application.
- Research the company and the role.
- Highlight relevant skills and experiences.
- Quantify your achievements whenever possible.
- Use a professional tone and language.
- Proofread and edit carefully before submitting.
Don’ts
- Use a generic cover letter template.
- Repeat information from your resume verbatim.
- Be overly casual or informal.
- Include irrelevant information.
- Have grammatical errors or typos.
- Focus solely on what you want rather than what you can offer.
Cover Letter Examples

Example Cover Letter 1
This is a placeholder to illustrate a basic cover letter example. Remember to adapt the content for each unique job application. The example should include contact details, a personalized greeting, a compelling introduction stating the position applied for and how the candidate is a good match, followed by body paragraphs highlighting relevant skills and experiences, and ending with a closing paragraph and a call to action.
Example Cover Letter 2
This is an example showcasing an alternative approach in a cover letter format. Highlight key skills and accomplishments. Customize the letter to fit the specific job’s requirements. Focus on how the candidate’s strengths align with the company’s needs. Use action verbs and provide quantifiable results. The goal is to show the hiring manager the value the candidate can bring to the role.
Example Cover Letter 3
This third example shows a different cover letter style, for instance, for those seeking a creative position or those with less experience. Keep the introduction engaging and make the candidate’s personality shine. The aim is to leave a positive impression and get the hiring manager curious.
